HomeAdriaSummitSalesforce CRM Implementation: A Success Story from Generali Insurance Serbia

Salesforce CRM Implementation: A Success Story from Generali Insurance Serbia

At the Adria Summit 2023, Jelena and Igor will present a compelling case study on the successful implementation of a Salesforce CRM solution at Generali Insurance Serbia. Case study will provide valuable insights and practical tips for businesses seeking to effectively adopt CRM solutions.

The presentation will cover the critical stages of the implementation process, from selecting the right CRM solution to customization and configuration of the Salesforce platform to meet the unique requirements of Generali Insurance Serbia. Jelena and Igor will also discuss the importance of comprehensive training programs and ongoing support for employees to ensure seamless adoption and effective use of the new system.


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In addition to the implementation process, Jelena and Igor will delve into the marketing automation aspect of the Salesforce CRM solution. They will explain how Generali Insurance Serbia utilized Salesforce’s powerful automation features to enhance customer engagement, increase sales, and improve overall efficiency.

The presentation will conclude with measurable results and benefits experienced by Generali Insurance Serbia since implementing the Salesforce CRM platform. Key performance indicators (KPIs) and metrics will be highlighted to showcase the success of the project, including improvements in customer satisfaction, lead conversion rates, and revenue growth. Attendees will leave with a better understanding of the best practices and essential factors to consider when implementing a CRM solution for their own businesses.

See you on Thursday, May 4th at 10.50 at Balun Hall at Kempinski Hotel Adriatic.


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