HomeAdriaSummitThe American Chamber of Commerce is opening the Adria Summit 2024

The American Chamber of Commerce is opening the Adria Summit 2024

Adria Summit will be held for the third consecutive year from May 8th to May 12th at two locations in two countries – Kempinski Hotel Adriatic in Umag, Croatia, and Kempinski Palace in Portorož, Slovenia.

Approximately 800 visitors and 160 speakers from 18 countries participated in the first two conferences. Participants had the opportunity to hear inspiring speeches and panel discussions led by prominent figures such as Marco Landi, known for reconnecting Steve Jobs with Apple, Mario Henjak,  President of the Management Board of Gorenjska Banka, Ljiljana Ahmetović, director of Shoppster, Milan Gospić, director of Microsoft, and many others.

251 companies participated in the previous two summits, including Gorenjska Bank, OTP Bank, Procredit Bank, Adikko Bank, PBZ, Zagrebačka Banka, Shoppster, Ananas, Microsoft, Delta Holding, Milšped, Rakuten Viber. Last year, the conference was opened by the directors of the Croatian Chamber of Economy and the Chamber of Commerce of Serbia.

This year, the American Chambers of Commerce (AmCham) are opening up new perspectives for business cooperation across the Atlantic.

Adria Summit has positioned itself as a key hub for the exchange of ideas and networking. In addition to lectures and panels, participants enjoyed various activities such as golf tournaments, tennis tournaments, cycling, Rivamare events, Istrian delicacies, and a gala dinner at the beautiful Kempinski Palace in Portorož, featuring a performance by the renowned Serbian opera singer Marija Nešić.

Expectations for this year’s event are higher, and the diverse program promises inspiring discussions and interesting panels:

  • Building a US-Bound Digital Economy Cluster„: The American Chamber of Commerce (AmCham) is organizing a discussion exploring strategies for collaboration between companies from the Adriatic region and Europe aiming to enter the dynamic American market.
  • Accelerating Innovation: The Role of AI in Digital Transformation„: This panel will explore how artificial intelligence can revolutionize businesses and industries, and how organizations can effectively integrate artificial intelligence into their digital transformation strategies.
  • Hyper to stable: What has changed in innovation financing?„: This discussion will shed light on recent market turbulences, from inflation and high interest rates to the collapse of SVB, layoffs in the IT sector, and their impact on investor appetites.
  • Bringing Shopping Fantasies to Life: How AI is Transforming Retail„: This panel will explore how artificial intelligence is changing the way consumers experience shopping, including personalized online experiences using AR and VR technologies.
  • Swift & Seamless: Mastering the Art of Quick & Convenient Checkouts„: This panel will explore the secrets of smooth, fast payments in e-commerce, focusing on optimizing user experience and integrating leading payment systems for maximum convenience.

  • “Regional dialogue: Challenges and opportunities for e-commerce associations”: E-commerce associations from the Adriatic region and beyond will gather to discuss various relevant topics and share their experiences and challenges. The main focus of the day will be on how to leverage closer relationships within the region and gain valuable insights from different countries.
  • “E-legal: how to sell a collar without losing a dollar – legal framework of online sales”: This session will cover all aspects of e-commerce transactions, from consumer protection laws to data privacy regulations. With practical advice, you will learn how to protect your interests, reduce legal risks, and maximize profitability in online business without losing a dollar.
  • “The Future of HR: How AI is Changing Job Roles”: How is HR coping with challenges in a rapidly changing e-commerce and business environment? This theme explores the impact of artificial intelligence on the nature of work, including the emergence of new business roles and the need for developing new skills for workers.
  • “The AI-Driven Supply Chain: Optimizing Inventory Management and Logistics”: How to optimize your delivery and shipping processes with the help of artificial intelligence to improve customer satisfaction and develop your e-commerce business? This topic focuses on the application of artificial intelligence in supply chain management, including demand forecasting, inventory optimization, and route planning.
  • “Green is the New Black: Unveiling Eco-Chic E-Commerce Strategies”: A panel that reveals the latest sustainable practices in ecological e-commerce, aimed at environmentally conscious consumers. From greening the supply chain to eco-friendly packaging, it will go through ways to succeed in the era of sustainable shopping and ESG reporting.
  • “Digital Entertainment Economy: Unveiling the Power of Non-Material Commerce”: From virtual goods to exclusive content, how does e-commerce change the way consumers interact with their favorite games, movies, and digital experiences? This panel will showcase research on the latest trends, innovative strategies, and new technologies driving growth and innovation in this exciting digital landscape.

In addition to these panels, participants will have the opportunity to participate in numerous other discussions, lectures, and networking events. Adria Summit 2024 promises to be not only a platform for knowledge exchange and networking but also for shaping the future of technology and business. See you at Adria Summit 2024!

For more information and registration, visit www.adriasummit.com.


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